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Sea Road development (former Waves site)

The first visuals of what a key site in the heart of Cleethorpes could look like are now available.

A new three-storey landmark building is set to be constructed at the former Waves site on the corner of Sea Road and the Promenade, comprising of state-of-the-art public amenities and changing facilities, as well as commercially lettable space across all floors of the building, which may include different providers in retail and hospitality. 

The old Waves Public House was demolished in 2020, and the adjacent toilet block and small kiosk currently remain.

The site is being marketed for future occupation.

North East Lincolnshire Council has been awarded £18.4m of Levelling Up Funding (LUF) to transform Cleethorpes seafront: regenerating Pier Gardens, reintroducing the historic Market Place and delivering a multi-use, tourism-focused landmark building on Sea Road. The three projects will enhance key assets that support the whole community, creating opportunities, and making it more attractive to a broader selection of local people.

Local engagement will continue over the coming months as each project progresses.

Artist Impressions


Take an internal and external walk-through: